Podiatric Physicians of Georgia faced many of the challenges businesses face with re-branding. To boot, they lacked an updated web presence and none of their social media properties were active! We had lot’s of work to do! To mitigate the possibility of the client’s staff becoming overwhelmed, we broke the project down into smaller manageable pieces and at a pace dictated by the customer. We were able to ensure the project remained on schedule by reminding the customer of the importance of establishing a web presence in order to achieve higher web property value. We were able to show how time greatly affected brand strength.